Properly testing your call to action or CTA makes a big difference. There are numerous tests you can perform to make your CTA more effective. Use a button instead of text or a phone number and test the different colors to see which works best for your purposes.
Test your CTA’s page placement. Make certain people have read the content before placing your CTA. Try different locations to ascertain which one works best. Try using multiple CTA’s.
Test the text you are using for your CTA. A few examples are get a free quote, request a quote, buy now and learn more. Make certain you capture the information and test your forms, colors and layouts. Fewer fields and forms work better. Leaving out certain questions will result in more leads.
Test discreet pop-ups during navigation. Do not cause a disruption to the user. Give your pop-ups value without annoying the user.
Understand the value of imagery. They are aesthetically appealing when they supplement your text. Stay away from any images that are not adding value. Test photos with and without people. Try using vectors and icons.
Test your header image. Banners with text work well in place of a header. Try reworking your layout. Your most important photos and elements should be directly in the line of sight. Remember your landing page is your story. Try different strategies to ensure your page has impact and is persuasive. Smaller paragraphs are easier to read and more approachable.
Key points can be blocked with quotes or sub headers. Test both active and passive voices. Your imagery and copy will have better results if it is solution oriented. Test what falls below and above the fold. Test quizzes and interactive content and try using marketing automation tools.
Test the impact of any testimonials. Update your meta description and title. Your pages traffic is important. Consider using navigation or partial navigation. Your users need to have the ability to explore and gain knowledge before they will commit to a demo.
Provide useful content so buyers will continue while getting more information about your buyers. White paper downloads, signing up for newsletters and emails should all be tested. This may lead to more sales.
Test your gating to see if you are able to generate additional leads. Track your audiences. Test different types of content to ascertain which offers the best performance.
Do not overlook upsells. The opportunity to suggest similar items that may appeal to your customer is there. Experiment with different features and add-ons before your customer has completed their purchase. Suggest other items that will compliment your customers purchase. After the purchase is confirmed offer information regarding relevant services and products.
Keeping your customers engaged will allow them to get the best results from their purchase. Give your customers the ability to share their experiences and opinions on their purchase. Invite your customers to your social networks so they can give feedback. Review the quality of the traffic you are receiving and continue testing all aspects of your site.